Even with all its opportunities and advantages, people often still “fall into” hospitality and don’t always initially see it as a viable, smart, career choice.
Hospoworld has proactively set out to change perceptions through a national public relations programme (the Positioning Programme) aimed at secondary schools, university students and graduates as well as the wider community.
The Programme involves advertising and editorial in the press and online, school presentations, school career fairs, university career fairs, community career expo’s, and exciting initiatives like university lecture planners promoting careers in retail, Newsletter supplements and the Career Map.
The Career Map is a fantastic communication tool of the Programme. It demonstrates the diversity of roles available within the industry as well as the career path opportunities. The map includes advertising for a variety of New Zealand retailers from different industries. It is distributed to Career Advisors in secondary schools throughout New Zealand as well as training institutes, career service organisations and other community groups.
We partner with the industry, including McDonalds and The Retail Institute, to promote hospitality as a career of choice! Companies who sponsor the programme are able to use it as a vehicle to position themselves as Employers of Choice, while aligning themselves with the message that the retail industry is the place to be!
The strength of our message will be stronger through demonstrating a united front. More like-minded retailers participating in our campaign that fit the brief by “walking the talk” through providing structured training and career advancement opportunities will ensure that we are the number one industry when people think of their career.
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Hospoworld Resourcing is a recruitment agency that specialises in the hospitality, travel and tourism industries. We place people in hospitality jobs, travel jobs and tourism jobs in New Zealand (NZ) and Australia (AU) throughout all areas and levels within the hospitality, travel and tourism sectors